
Hello my gametes--
It's been a while since I've posted, and the last time I posted I was all
ranty and mad. I figured there wasn't much out there to be angry at anymore but then
gamestop.com goes ahead and
proves me wrong.
Again, I have to thank Amy from
Thwomp Factory for bringing this appalling... idea to my attention.
If ever there was a time where I would have liked to be a fly on a wall in a board meeting, THIS IS PROBABLY IT. Not that I believe people are immune for whatever reason to directed marketing and the possible exploitation that ensues, but because this seems so
forced, it becomes ridiculous. I actually asked Amy if this was real, or some kind of prank or spoof. "No," she said, "it's all real."
But I paused: was getting girls into football games such a harmful prospect? After all, no stereotype is without its grain of truth (however small it may be) and I can count on one hand the number of girls I know into football*. Clicking around the links from the homepage, I was soon proven wrong:

Yes, that's right. This really IS Football 101. As in, under the assumption girls know NOTHING about football--its terminology is crazy moon language that must be decoded into very simplistic terms. If I were a girl who wanted to understand football a little more, I'd probably ask my football-loving guy friends to explain it to me. I'm sure they'd be happy to share what they know and it would bring attention to the fact that I'm making a concerted effort to like the things typically only men like. If only it went the other way, and I could teach my guy friends all I know about fine dining and etiquette.
"Oh LT," you say, "surely giving the ladiez a brush-up on football terms isn't TOTALLY BAD. I mean if when the student is ready, etc." Fine, so let's move on.
Oh no, RECIPES. Because women love to COOK, right? Well, having a party with no food
IS pretty sad. Let's have a look at the vittles one might make for a GIRLS NIGHT IN:

I don't know about you, but associating Brett Favre with "hot" and crabs makes me kind of giggle. Is Brett Favre famous for liking crabs? Having crabs? How could they be a favorite? Did some reporter ask him 'BRETT ONE QUESTION: WHAT IS YOUR FAVORITE DIP?' Perhaps it was an interview sponsored by Kraft.
I also would like you to notice everything is 'low-fat'. As Amy said, 'Gotta keep it slim and healthy for the ladies!' How true. God forbid we enjoy "man food" such as chicken wings and potato skins loaded with curdly death. Honestly, if we're already sitting on our asses playing football video games, would we care about fat and calories in the first place? Actually, I don't know how to answer that.
I think what bothered me most about this entire site was the Party Supplies page...moreso the concept. Putting women together in a room with healthy, low-fat foods and a football video game doesn't necessarily result in a great, girl-bonding time had by all. I'm not sure if that's what Nice Pete from Achewood would call "a man's thinking", ill-applied in this case but just to show you what skeeves me, have a look.

So basically, this is a party for a kid who really likes football. The inclusion of the "cutest quarterback" just kind of makes me ralph. I don't think I need to explain it.
As an aside about "locker room" dance music: You know that song that doesn't have any words except for yelling? It goes 'NER NERRRRR NERNER [HEYYYY] NERNER NERNER.' It's by a guy named Gary Glitter. He is a
pedophile. I can't listen to the song anymore without thinking about him swatting 11 year-old Asian child prostitutes and getting thrown in jail. But I digress.
I wonder how many women will skip the 'eye black' because they think it might clog their pores, or clash with their makeup. A BETTER QUESTION: Why didn't the folks who collaborated on this think to write a condescending, faker-than-Cosmo-complimenting-different-body-sizes, unintentionally sexist blurb about how 'eye black' is non-comedogenic and actually is better for you than your boyfriend's facial? Give me a break.
So is gamestop's "heart" in the right place? Is this the best way to get girls into football games? Is playing Madden or any EA sports game like some gateway to other male-dominated games such as Halo or Dead or Alive? I'd hardly this a "pioneering" effort. Let's try to do a little more market research on women and games before another one of these "YOU LOVE SHOPPING...AND NHL 09!" monstrosities appears.
Li'l T out.
*By "into" I mean, she has a bunch of friends over for the Superbowl and they get rip-roaring drunk. And by "she" I mean my sister.